Strong iPhone SE sales, however, helped to contribute the slight growth seen in the top European markets. Both of these metrics experienced a large increase over the last two months of the period,” he added. “More than one in four Galaxy S8 buyers cited a specific promotion as a key purchase influencer, and almost half said that a good deal on the price of the phone was key to their purchase.
OS MARKET SHARE 2017 FULL
“Samsung took full advantage of the weeks just before the iPhone 8 and iPhone X were released in Great Britain, with significant promotional activity that helped drive its overall share to a three-year high of 38.4% for the three months ending August 2017,” explained Dominic Sunnebo, Global Business Unit Director at Kantar Worldpanel ComTech, in a statement. Overall, iOS market share was up by 1.2 percent in Europe’s five largest markets - only a slight increase due to Samsung’s success in the U.K., and some slowed momentum ahead of the new iPhone announcement.
IOS posted growth in China, Germany, France and Spain, but dropped in the U.K., where Samsung’s Galaxy S8 and J3 (2016) have been selling well. That said, iOS is growing elsewhere, too.
OS MARKET SHARE 2017 ANDROID
But it’s also worth pointing out that while Samsung and iOS may now be tied, Android is still far ahead in the U.S., with a 63.2 percent share to iOS’s 35 percent.
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